BRANDING
BRANDING
When you talk about "branding" it's important to understand that there are many levels of depth to the term. Some people see it as logos and icons, while others see it as a chance to tell a story and involve every pattern, patch, shape, color, placement into their project.
I'm in that second group when it comes to Branding. While working with Disney I had the great honor of designing the entire packaging line for The Ganachery and Amorette's Patisserie at Disney Springs. The amount of detail and care put into these pieces remain a point of conversation and are still used in production almost a decade later.
Click the images below to see more detail.
When you talk about "branding" it's important to understand that there are many levels of depth to the term. Some people see it as logos and icons, while others see it as a chance to tell a story and involve every pattern, patch, shape, color, placement into their project.
I'm in that second group when it comes to Branding. While working with Disney I had the great honor of designing the entire packaging line for The Ganachery and Amorette's Patisserie at Disney Springs. The amount of detail and care put into these pieces remain a point of conversation and are still used in production almost a decade later.
Click the images below to see more detail.
When you talk about "branding" it's important to understand that there are many levels of depth to the term. Some people see it as logos and icons, while others see it as a chance to tell a story and involve every pattern, patch, shape, color, placement into their project.
I'm in that second group when it comes to Branding. While working with Disney I had the great honor of designing the entire packaging line for The Ganachery and Amorette's Patisserie at Disney Springs. The amount of detail and care put into these pieces remain a point of conversation and are still used in production almost a decade later.
Click the images below to see more detail.
Branding is a way of creating a world where your product or idea makes sense. A logo isn't enough. You want your audience to experience what you have to show them in a way where they're not just happy with it, but feel involved.
If you want to make something that lasts and creates a loyal demographic, branding with depth is essential.
